Ms. Pushplata joined Lady Shri Ram college in 2016 as an assistant professor at department of Journalism. She has earned her M.Phil in Journalism and Mass communication and her masters in Advertising and Public Relations as her specialization and cleared UGC-NET in Journalism and mass communication . She has a teaching experience of 8.5 years and in past she has worked in industry for two years with Delhi-based PR agencies and handled international clients like Apple, Toyota, Fitness First, La-Trobe University Australia and Newcastle University UK. Her areas of interest are Advertising and Public Relations, Film Studies, Video Production, Photography, Content and Brand Marketing, New Media and Documentary Production.
Publications/e-content :
- (2021). Indian New Wave Cinema- The Artisitic Expression of Reality. The Paradigm Shift in Indian Cinema- Concepts and Applications, pp61-66, (ISBN: 978-93-90980-16-1
- (2019). Book Review – Media, the State and Marginalisation- Tackling Challenges. Communicator-The Journal of Indian Institute of Mass Communication, pp173-175, Vol-LIV, (ISSN:0588-8093)
- (2021) E-Content Developer and Resource person – Paper Title- “Community Media and Development” for the syllabus of BA (Journalism and Mass Communication) Programme at Dr. Babasaheb Ambedhkar Open University, Ahmedabad, Gujarat.
Paper Presentation :
- (2023). Brand Building and Social Media: Instagram as an Emerging Platform, presented at international conference on “Identtity, Culture and Agenda Newscast,” organised by Delhi Metropolitan Education, Noida in collaboration with Deakin University, Melbourne, Australia, 22ndJune 2023
- (2018). Locating Subalterns in Media Text Amidst Politics of Representation: A study of the news coverage of women issues” (Joint paper) presented at the national seminar on “Towards the Subaltern in Knowledge: Literature, Nature, Culture, Society & Media”, Department of English, Pondicherry University,4-5 October 2018
Seminars /Workshop/FDPs :
- Participated in one-day Webinar organized by Communication Today on ‘Gandhi in Cinema’ held on 30th January 2023.
- Participated in 7days online FDP /Workshop organized by Numerical Analytics Instruments Pvt Ltd. held from 13th to 18th January2022 on “Qualitative Data Analysis Using Nvivo”
- Participated in One-day Webinar organized by Faculty of Media Studies and Humanities, Manav Rachna International Institute of Research and Studies on 11th October, 2021 on ‘Unequal Pay Gender Discrimination at News- Media Workplace’.
- Participated in 7days National online workshop/FDP organized by Ramanand Arya D.A.V College University of Mumbai from 6th- 12th June 2020 on ‘Research Methods and Techniques’.
- Participated in One-day Webinar organized by SRM institute of Science and Technology Ramapuram Campus, Chennai on 14th July 2020 on ‘Contemporary Trends in Literature and Culture’
- Attended Open frames Film Festival 2017 and also participated in 2days’ intensive workshop organised by PSBT in 2017 on Film Appreciation and documentary Production.
- Participated in national seminar on “media education- challenges and solutions” in 2016 organized by IIMC, New Delhi.
- Participated in International Science Film Festivals and Workshop on Science Film in 2016 organized by CSIR- NPL.
- Participated in 3 days workshop organized by Public Service Broadcasting Trust (PSBT) in 2016 on documentary Production.
