Ms. Sneha Bhati as a professional is an amalgamation of industry and academic experience. She brings along 12 years of experience with 5 years spent in attaining industry expertise and 7 years in strengthening the academic competencies. Sneha is a Journalism and Mass Communication Graduate and has done her Post Graduation from the Indian Institute of Mass Communication (IIMC), Delhi in Advertising and Public Relations in 2010 followed by clearing UGC-NET in 2016.
She started her career as an industry professional in 2010 and worked with organisations like Perfect Relations, 20:20 MSL, Religare Enterprises Ltd., India Today Group etc., During her Industry tenure she has worked in the Public Relations, Advertising and Marketing Communications domain. She managed and serviced several clients like Shell Lubricants India, Max Healthcare; Getit Info-services Pvt. Ltd.,Religare, and Chhattisgarh Tourism Board etc. to name a few across different Public Relations and Advertising agencies. She has also worked as a marketing communications professional at the India Today group.
As an academician, prior to working at LSR, Sneha has worked in the capacity of an Asst. Professor and Guest Faculty at various institutions namely Amity University, Noida; India Today Media Institute; Delhi School of Journalism, YWCA etc. and have taught various papers and courses of Journalism, Broadcast media, Advertising, Marketing, Digital media etc. to learners at both Graduate and Postgraduate levels. Currently, Sneha is pursuing her Phd from University of Delhi and is doing research on Effects of media Illiteracy among school students in India. She has also written research papers on an array of topics like Digital Media, Influencer Marketing, Media Literacy etc.
Area of Interest :- New Media; Digital Media; Broadcast Journalism; Multimedia Journalism; Media, Gender and Human Rights; Photography; Global media & Politics, Advertising and Public Relations; Media Literacy; Digital Literacy.
Research Publications :
- Bhati, S.(2019). Influencer Marketing- The marketing tool of the decade. International Research Journal of Management, Sociology and Humanities. 10(6), 443 – 451. ISSN- 2348-9359.
- Bhati, S.(2019). Concept of Digital Journalism at large and in India in particular. International Research Journal of Commerce, Arts and Science. 10(5), 43 – 54. ISSN- 2319-9202 (0).
- Bhati, S.,Bhati, S.(2019). Inter-Relationship and growth of Indian Industries. International Research Journal of Commerce, Arts and Science. 10(1),150-155. ISSN- 2319-9202 (0).
- Bhati, S.,Dubey, J.P.(2022). Media Literacy among school students in India. Journal of Positive School Psychology. 6(4),12021-12031. ISSN-2717-7564
- Bhati, S.,Dubey, J.P.(2021). A study of consumer buying behaviour towards OTT (Over-the-top) media in India. Elementary Education Online, 20(5), 8305-8315. ISSN- 1305-3515.
