Dr. Bhati is an academic and media professional with 15 years of combined experience, including 5 years in industry and 10 years in academia. She completed her PhD from the University of Delhi in 2025. She holds a Postgraduate diploma in Advertising and Public Relations from the Indian Institute of Mass Communication (IIMC), Delhi (2010) and a Bachelor’s degree in Journalism and Mass Communication, and qualified UGC-NET in 2016.
She began her career as an industry professional in 2010 and worked with organisations such as Perfect Relations, 20:20 MSL, Religare Enterprises Ltd., and India Today Group. During her industry tenure, she worked extensively in the domains of Public Relations, Advertising, and Marketing Communications. She managed and serviced several clients including Shell Lubricants India, Max Healthcare, Getit Infoservices Pvt. Ltd., Religare, and Chhattisgarh Tourism Board, among others, across leading PR and advertising agencies. She also worked as a marketing communications professional with the India Today Group.
As an academician, prior to joining Lady Shri Ram College, University of Delhi, she has worked as Assistant Professor and Guest Faculty at various institutions including Amity University, Noida; India Today Media Institute; Delhi School of Journalism; and YWCA, where she taught a wide range of papers in Journalism, Broadcast Media, Advertising, Marketing, and Digital Media at both undergraduate and postgraduate levels. Her doctoral research (2025) from the University of Delhi focuses on media illiteracy among school students in India. Her research interests include Media Literacy, Digital Media, Influencer Marketing, and OTT platforms, with several published research contributions in these areas.
Area of Interest :- New Media; Digital Media; Broadcast Journalism; Multimedia Journalism; Media, Gender and Human Rights; Photography; Global media & Politics, Advertising and Public Relations; Media Literacy; Digital Literacy.
Research Publications :
- Bhati, S.(2019). Influencer Marketing- The marketing tool of the decade. International Research Journal of Management, Sociology and Humanities. 10(6), 443 – 451. ISSN- 2348-9359.
- Bhati, S.(2019). Concept of Digital Journalism at large and in India in particular. International Research Journal of Commerce, Arts and Science. 10(5), 43 – 54. ISSN- 2319-9202 (0).
- Bhati, S.,Bhati, S.(2019). Inter-Relationship and growth of Indian Industries. International Research Journal of Commerce, Arts and Science. 10(1),150-155. ISSN- 2319-9202 (0).
- Bhati, S.,Dubey, J.P.(2022). Media Literacy among school students in India. Journal of Positive School Psychology. 6(4),12021-12031. ISSN-2717-7564
- Bhati, S.,Dubey, J.P.(2021). A study of consumer buying behaviour towards OTT (Over-the-top) media in India. Elementary Education Online, 20(5), 8305-8315. ISSN- 1305-3515.
Paper Presented in National / International Seminars :
Bhati, S. (2026). Parental Mediation and Media Literacy Among Adolescents in Delhi. Paper presented at the National Conference on Media, Democracy & Development: Synergizing Efforts for Viksit Bharat 2047, organized by the Department of Journalism, Maharaja Agrasen College, New Delhi, 25 March 2026.
Bhati, S. (2022) “A Study of the Consumer Buying Behavior towards OTT (Over-the-top) Media in India.” Paper presented at the 1st International Conference on Mathematical, Engineering and Management Sciences (1st ICMEMS), organized by The DQM Research Center, Prijevor, Serbia, held online, June 25–26, 2022.
Bhati, S. (2023), “Media Literacy among School Students in India.” (co-authored paper) presented at Inbush Era World Summit 2023 on Recent Trends in 2nd International Conference on Engineering, Technology and Business Management (ICRTETBM 2023), Amity University, Noida, Feb 22-24, 2023.
Workshops / Conferences / FDPs Attended :
Bhati, S. (2024, October 7). Four-week Faculty Induction / Guru Dakshta Programme on Multidisciplinary Studies and Teaching Methodologies for the 21st Century [Certificate of participation]. UGC-Malaviya Mission Teacher Training Centre, Assam University, Silchar.
Bhati, S. (2025, May 21), NEP 2020 Orientation & Sensitization Programme [Certificate of participation]. UGC-Malaviya Mission Teacher Training Centre, North- Eastern Hill University, Shillong.
Bhati, S. (2025, June 6), 2-Week Online Refresher Course in Entrepreneurship Development for
Commerce/Management/Tourism/Economics/Mass Communication and Media Technology
(An Initiative for Quality Enhancement in Teaching-Learning & Research) [Certificate of participation]. UGC-Malaviya Mission Teacher Training Centre, Kurukshetra University, Kurukshetra.
Academic Experience :
- Lady Shri Ram College for Women, University of Delhi (January 2020 – Till Date) – Working as Assistant Professor (Ad-hoc) and teaching papers including History of Media, Introduction to Media, Advertising and Public Relations, Gender and Human Rights, Advanced New Media, Advanced Broadcast Media, Documentary Production, Radio Production, Global Media and Politics, and Media, Polity and Democracy.
- Delhi School of Journalism, University of Delhi (August 2019 – December 2019) – Worked as Guest Faculty and taught Advanced Broadcast Media and Media, Gender and Human Rights.
- Lady Shri Ram College, University of Delhi (January 2017 – April 2017) – Worked as Guest Faculty and taught Documentary Production under Skill Enhancement Course and Generic Elective for undergraduate students.
- Young Women’s Christian Association (YWCA), New Delhi (January 2017 – December 2017) – Worked as Guest Faculty and taught Introduction to Mass Communication, Basics of Mass Communication, and Basics of Radio at undergraduate and postgraduate levels.
- India Today Group – India Today Media Institute (August 2014 – January 2017) – Worked as Assistant Professor and taught Advertising, Public Relations, and Marketing subjects including Advertising Principles, Public Relations Management, Brand Management, Media Planning and Buying, Integrated Marketing Communication, and Business of Media
- Amity University, Noida (December 2011 – August 2013) – Worked as Assistant Professor at Amity School of Communication and taught Advertising, Public Relations, and Corporate Communication across BJMC, MJMC, and MAMM programmes.
Industry Experience:
- India Today Group – India Today Media Institute (August 2014 – January 2017) – Worked as Assistant Manager, Marketing Communication and handled 360-degree marketing communication for the institute.
- 20:20 MSL (2011) – Worked as Account Executive handling clients including Shell Lubricants, Getit Infoservices, Stag International, and Chhattisgarh Tourism Board, and managed PR strategy, media relations, press releases, client servicing, and communication for the Formula 1 India Grand Prix.
- Religare Enterprises Limited (2010) – Worked as Executive Corporate Communication handling communication for Religare Securities, Religare Technologies, and Religare Arts.
- Perfect Relations (2010) – Worked as Image Executive handling healthcare communication for Max Healthcare.
- Solutions Digitas Integrated Marketing Pvt. Ltd. (2008) – Worked as Intern in Client Servicing (IT and Events Division).
- Event Management Experience (July 2005) – Worked with Wingzcorp Event Organizers, Beyond Exclamation, Muzikzone Entertainment, and Miran Productions in event coordination and execution.