Ms. Sarita Devi

Journal Publications :

  • 1. Jain, S., Sharma, K., & Devi, S. (2024). The dynamics of value co-creation behavior: A systematic review and future research agenda. International Journal of Consumer Studies, 48(1), e12993. https://doi.org/10.1111/ijcs.12993
  •   Jain, S., Devi, S. and Kumar, V. (2023), “Remote working and its facilitative nuances: visualizing the intellectual structure and setting future research agenda”, Management Research Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MRR-01-2022-0057

Chapter in Edited Book :

  • Devi, S. (2022), “Online Impulse Buying and its Antecedents” in ‘Digital Marketing Outreach: The Future of Marketing Practices” (August 2022, 1st ed.) by Routledge India, ISBN 9780367137502