Ms. Sarita Devi

Journal Publications :

  • Jain, S., Sharma, K., & Devi, S. (2023). The dynamics of value co-creation behavior: A systematic review and future research agenda. International Journal of Consumer Studies,
    1–23. https://doi.org/10.1111/ijcs.12993
  • Jain, S., Devi, S. and Kumar, V. (2024), “Remote working and its facilitative nuances: visualizing the intellectual structure and setting future research agenda”, Management Research Review, Vol. 47 No. 5, pp. 689-707. https://doi.org/10.1108/MRR-01-2022-0057
  • Devi, S., Sharma, K., & Jain, S. (2023). A Retrospection of Research on Impulse Buying Behaviour and Future Research Directions. International Journal of Bibliometrics in Business and Management, 2(4). https://doi.org/10.1504/IJBBM.2023.10063074

Chapter in Edited Book :

  • Devi, S. (2022), “Online Impulse Buying and its Antecedents” in ‘Digital Marketing Outreach: The Future of Marketing Practices” (August 2022, 1st ed.) by Routledge India, ISBN 9780367137502